EarthKind develops naturally effective plant-based solutions to keep pests away without killing or poisoning them.

The Challenge: Bring the brand’s passion for nature and healthy home care to life via social.

We were tasked with making informative, entertaining pest control-adjacent content that speaks to a thoughtful, nature-loving audience to expand their creative strategy + overall reach.

What We Did: Created a powerhouse of visual content.

From IG graphics to edu-tainment Tiktok video series’, we took every opportunity we could to establish and develop brand pillars, reach new eyes and ears, and find our niche.​ Our design team created a cohesive + playful social visual style and tone-of-voice guidelines. We developed a creative strategy according to specific audience cohorts + established brand pillars on which to develop our content: product efficacy, love of nature, and small steps toward positive change.

And perhaps most fun of all… we tapped into the humorous side of pest control by humanizing + personifying critters in our content.